Soupis všech kampaní, které získaly nejvyšší ocenění na letošním Mezinárodním festivalu kreativity

Mezinárodní festival kreativity Cannes Lions letos oslavil 70. výročí.

Vůbec poprvé se zde udělovala cena v kategorii Entertainment For Gaming Lions, která zaujala místo mezi 29 dalšími kategoriemi, jež oceňují kampaně za vynikající řemeslo, kreativní nápady, zážitek, angažovanost, zábavu, zdraví, účel a strategii.

Následuje seznam všech vítězných kampaní oceněných Grand Prix z letošní oslavy komerční kreativity.

Brand Experience & Activation /

Fifa 23 X Ted Lasso, for EA Sports and Apple, by Apple, Cupertino, and EA Sports, Redwood

Creative B2B /

EART4, for B3 Stock Exchange and United Nations Global Impact, by AlmapBBDO, São Paulo

Creative Business Transformation /

ADLaM – An Alphabet To Preserve A Culture, for Microsoft, by McCann New York

Creative Commerce /

The Subconscious Order, for HungerStation, by Wunderman Thompson, Riyadh

Creative Data /

The Artois Probability, for Stella Artois, by GUT, Buenos Aires

Creative Effectiveness /

Shah Rukh Kahn-My-Ad, for Cadbury Celebrations, by Ogilvy Mumbai

Creative Strategy /

Plug-Inn, for Renault, by Publicis Conseil, Paris

Design /

ADLaM – An Alphabet To Preserve A Culture, for Microsoft, by McCann New York

Digital Craft /

Never Done Evolving Featuring Serena, for Nike, by AKQA, Portland, and AKQA Melbourne

Direct /

Runner 321, for Adidas, by FCB Toronto

Entertainment /

Clash From The Past, for Clash of Clans, by Wieden + Kennedy, Portland.

Entertainment For Gaming /

Clash From The Past, for Clash of Clans, by Wieden + Kennedy, Portland.

Entertainment For Music /

Beautiful Life, for Michael Kiwanuka by Smuggler, London

The Greatest, for Apple, by Apple, Cupertino

Entertainment For Sport /

DreamCaster, for Michelob Ultra by FCB New York

Film /

Relax, It’s iPhone – RIP, for Apple, by Apple, Cupertino

The Last Photo, for ITV and the Campaign Against Living Miserably (Calm), by Adam&eveDDB, London.

Film Craft /

We Cry Together – A Short Film, by PGLang, Los Angeles

Glass: The Lion For Change /

Knock Knock, for the Korean National Police Agency, by Cheil Worldwide, Seoul

Grand Prix For Good /

Anne de Gaulle, for Fondation Anne de Gaulle, by Havas, Paris

Health Grand Prix For Good /

Working with Cancer, for La Fondation Publicis and Memorial Sloan Kettering Cancer Center, by Publicis Conseil, Paris, Publicis Groupe UK, London, Digitas, New York, and Saatchi & Saatchi Health, New York

Health & Wellness /

The Last Performance, for Partners Life, by Special New Zealand.

Industry Craft /

My Japan Railway, for JR Group, by Dentsu Inc Tokyo

Innovation /

Mouthpad, for Augmental, by Wunderman Thompson, Lima, and Augmental

Media /

#TurnYourBack, for Dove, by Ogilvy, London, and David, Madrid

Mobile /

World Cup Delivery, for Pedidos Ya, by GUT, Buenos Aires

Outdoor /

A British Original, for British Airways, by Uncommon Creative Studio, London

Pharma /

Scrolling Therapy, for Eurofarma, by Dentsu Creative, Buenos Aires, Chicago, New York.

PR /

Self Love Bouquet campaign, for DoorDash, by Gut, Los Angeles

Print & Publishing /

Newspapers Inside the Newspaper Edition, for Annahar Newspapers, by Impact BBDO, Dubai

Radio & Audio /

Phone It In, for Skinny, by Colenso BBDO, Auckland

Social & influencer /

Flipvertising, for Samsung, by CHEP Network, Sydney

Sustainable Development Goals /

Where To Settle, for Mastercard, by McCann Poland, Warsaw

The Dan Wieden Titanium Lions /

The First Digital Nation, for the Government of Tuvalu, by The Monkeys, Sydney